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Dec 12, 2017 // By:admin // No Comment

4 Lies Told About Online Marketing

Peter Spann argues that there’s plenty of misinformation around online marketing. Nevertheless, any small or medium-sized company that fails to recognize the facts about internet marketing is massively disadvantaged as it won’t optimize the technique for best results.

Read on to demystify certain falsehoods that stand in the way of your using the web and achieving the best business marketing outcomes:

SEO is Not Useful Anymore and Everyone’s Fine Without It

The claim that SEO has outlived its usefulness and web marketing’s great without it is false. What’s happened for a fact is that SEO has improved with search engines, for example Google, constantly upgrading their web crawling systems and codes to make the search experience even more relevant to users. For example, responsive design was not always an important SEO factor, but today it is very essential, so online marketers only need to adopt it and keep pace with SEO dynamics.

Massive Web Traffic is All You Need

For sure, the main focus of SEO is maximum business website visits. However, there are times when a lot of traffic adds no value, and if anything, slows you down, according to Peter Spann business marketing insights. So be concerned about quality of the leads and not just the amount. Measure the value of your web traffic based on its origin. Rather than be traffic-spammed or have paid visitors reach your business site, are you sure you’re getting authentic visits from real, potential customers?

Social Media Can’t Help Considering the Nature of Your Brand

With a social media strategy, you can boost any other marketing content you’ve published online. For instance, you may use Facebook or Twitter to share an article posted your business website and have more people read it, widening brand exposure. There’s the misconception among some businesses that social media is not proper for the kind of work they do, potentially leading them to not have any social media engagements. In the end, the proprietors fail to optimize a platform via which they may grow their customer-base.

Using Many Keywords is All it Takes

Although SEO still needs keywords, their application must always be fair and natural. So, you won’t increase your SERP ranking and optimize traffic to your website by using the same keyword in every one or two sentences. The reality is that keyword stuffing for your web content is an acceptable SEO shortcut that’s likely to get your web pages banned by Google.

No matter what you hear, always don’t believe unfounded website marketing stories! When your internet marketing programs fail to deliver the outcomes you anticipate, or maybe there’s an issue with your execution formula, Peter Spann can chip in with meaningful advice.

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